The Houston Livestock Show & Rodeo announced Tuesday that it has broken ground on a new agricultural development named The Farm. The project, valued at $300 million, is being constructed along Highway 288 on the outskirts of Houston, Texas.
The ceremony took place on September 18, 2026, marking a significant expansion for the organization that has hosted an annual livestock and rodeo event for decades. Officials from the show highlighted the addition as a step toward enhancing the venue’s capabilities and supporting the region’s agricultural community.
The Farm will join the existing facilities that have supported the Houston Livestock Show & Rodeo’s long‑standing tradition of showcasing livestock, rodeo competitions, and related entertainment. While details of the complex’s specific features have not been released, the investment underscores the organization’s commitment to growth and to providing new spaces for agricultural activities.
Construction is set to begin shortly after the groundbreaking, with the site located on a stretch of Highway 288 that offers convenient access for visitors and participants. The $300 million development represents one of the largest capital projects in the rodeo’s recent history, reflecting both the event’s enduring popularity and its role in the local economy. The Houston Livestock Show & Rodeo plans to continue its annual schedule while the new complex is built, aiming to integrate The Farm into future editions of the show.
The groundbreaking ceremony was attended by representatives of the rodeo and local officials, who acknowledged the project’s potential impact on the community. As the construction progresses, the organization expects The Farm to become a central component of its agricultural programming, further solidifying the Houston Livestock Show & Rodeo’s position as a premier event in the region.