On July 31, 2026, a bakery in Montreal, Quebec, suffered damage when its front windows were broken and an anti‑technology message was painted on the brick wall beside the storefront. Police have not identified any suspects and are treating the incident as a vandalism case.
The broken glass was reported by the bakery's staff early on the day of the incident. Investigators noted that the windows had been smashed from the outside, allowing the perpetrators to access the facade. In addition to the physical damage, a phrase denouncing technology was scrawled in large letters on the building's brick surface. The exact wording of the graffiti was not released, but authorities confirmed it conveyed an anti‑technology sentiment.
This act follows earlier incidents of vandalism at the same location. The bakery has previously experienced property damage, though details of those earlier events were not disclosed. The recurrence of such acts suggests a pattern of targeted defacement, prompting local law enforcement to increase patrols in the area.
City officials reiterated their commitment to investigating the case and protecting local businesses from similar attacks. They emphasized that any act of vandalism undermines the safety and economic vitality of neighborhoods. The bakery's owners have not yet announced plans for repairs or a timeline for reopening, but they indicated a desire to restore the premises as quickly as possible.
The incident adds to a broader conversation about public sentiment toward technology, though no direct link to any organized movement has been established. Police continue to gather evidence, including surveillance footage, in hopes of identifying those responsible for the window breakage and graffiti.