The National Football League has incorporated a track by Quebec‑based musical pair Angine de Poitrine into a TikTok video that counts down to the opening of its 2026 season. The short‑form clip, released on the league’s official TikTok channel, uses the duo’s song as the soundtrack for a series of visual cues that mark the final days before games begin.
Angine de Poitrine, known for blending contemporary pop elements with French‑language lyrics, provided the audio component for the promotional piece. The NFL’s decision to feature the duo aligns with its broader strategy of pairing popular music with social‑media campaigns to generate excitement among fans ahead of a new season. The TikTok post follows a pattern the league has employed in previous years, where tracks from a range of artists are selected to accompany countdowns, highlights and other digital content.
The video was posted as the league prepared for the 2026 season launch, a milestone that marks the start of a full slate of games across North America. By highlighting a Quebec act, the NFL also underscores its interest in reaching audiences beyond its traditional U.S. market, tapping into the bilingual and multicultural landscape of the broader region. The promotion does not disclose any additional collaboration beyond the use of the song in the TikTok clip.
The inclusion of Angine de Poitrine’s music reflects the league’s ongoing practice of leveraging contemporary tracks to amplify its online presence. The TikTok platform, with its rapid reach among younger demographics, serves as a key venue for the NFL’s marketing initiatives. As the countdown video circulates, fans are encouraged to share and comment, further extending the promotional impact as the 2026 season approaches.