The National Football League incorporated a track by Montreal‑based group Angine de Poitrine into a TikTok video that counted down to the opening of the 2026 season. The short clip, posted on the league’s official TikTok channel, paired the band’s music with a visual timer that marked the days leading up to the first game, linking the regional act to the league’s national promotion.
The TikTok post featured Angine de Poitrine's song playing in the background while a digital clock ticked down to the start of the 2026 NFL season. By using a Quebec band, the league highlighted local talent from Montreal, Quebec, as part of its broader marketing effort. The video was released in the weeks before the season’s kickoff, aiming to generate buzz among fans on the platform and to draw attention to both the upcoming games and the featured musicians.
The NFL regularly creates promotional TikTok videos that include contemporary music to build excitement for its season launch. This latest effort follows a pattern of using popular and emerging songs to engage younger audiences and to amplify the league’s presence on social media. The inclusion of Angine de Poitrine continues the strategy of pairing the sport’s brand with fresh audio content, reinforcing the league’s commitment to innovative digital outreach as it prepares for the 2026 season.