On July 23, 2026, the National Football League posted a TikTok video that featured a track by Angine de Poitrine, a musical duo from Montreal, Quebec. The short clip served as a countdown to the opening of the league’s 2026 season, pairing the duo’s music with visual cues that marked the days remaining until kickoff.
The NFL’s social‑media team selected the Angine de Poitrine song as part of its broader strategy to incorporate contemporary music into promotional content. By aligning a regional act with a national sports brand, the league highlighted the growing influence of Canadian artists in digital marketing channels. The TikTok post was uploaded from the league’s official account and quickly amassed views as fans began tracking the season’s approach.
Angine de Poitrine, known for blending indie pop sensibilities with French‑language lyrics, has gained a following within Quebec’s music scene. Their inclusion in the NFL’s countdown marks a notable instance of the league leveraging local talent to broaden its appeal. The partnership aligns with the NFL’s history of using popular songs to energize its audience across platforms such as Twitter, Instagram, and TikTok.
The countdown video is part of a coordinated promotional push for the 2026 NFL season, which is set to begin later in the summer. By featuring a Quebec‑based act, the league underscores its intent to reach fans in Canada and to celebrate the diverse musical landscape that resonates with younger audiences online. The TikTok clip will remain on the platform throughout the lead‑up to the season, continuing to draw attention to both the sport and the featured musicians.