The Quebec Video Game Guild announced a provincewide initiative slated for November 14, 2026, aimed at promoting and supporting the local video‑game sector. The campaign, unveiled in Montreal by guild representative Émilien Roscanu, seeks to draw attention to an industry that employs more than 15,000 people and ranks as one of five global video‑game hubs while serving as Quebec's largest cultural exporter.
The planned Support Day follows the model of the successful "Buy a Quebec Book on August 12" campaign, which demonstrated the impact of coordinated consumer actions on a cultural market. By encouraging residents and businesses to highlight Quebec‑made games, the guild hopes to reinforce the sector's visibility and contribute to its economic resilience.
Industry officials note that the video‑game field has continued to flourish despite recent job losses that have raised concerns among workers. The November 14 event is intended to valorize the sector's achievements and to signal confidence in its future growth. Organisers plan a series of activities across the province, though specific details of those activities were not disclosed.
The Quebec Video Game Guild, representing developers, publishers and related service providers, emphasizes that the sector's scale—over 15,000 employees—and its status as a major cultural export underline its importance to the province's economy. By aligning the new campaign with a proven public‑engagement strategy, the guild aims to stimulate consumer interest and encourage investment in local studios.
Stakeholders anticipate that the Support Day will not only boost sales of Quebec‑origin games but also foster a sense of community pride around the province's creative output. The initiative reflects a broader effort to sustain and expand Quebec's position within the international gaming landscape while addressing the challenges posed by recent employment reductions.