On Friday July 24, 2026, the Quebec government announced it has not yet signed the national agreement that would allow direct-to-consumer alcohol sales across Canada.
The agreement is part of a federal initiative to create a country‑wide framework for online alcohol sales. The federal government continues to develop the framework while awaiting Quebec's participation.
Quebec's decision to hold off means that, for now, the province will not be part of the direct‑to‑consumer system being negotiated at the national level. The provincial authorities have not provided a timeline for signing.
The federal government has indicated that the framework aims to standardize online sales rules, but the progress of the pact depends on each province's endorsement. Quebec's pending signature is the latest development in the multi‑jurisdictional effort.
Until Quebec signs, consumers in the province will continue to rely on existing channels for purchasing alcohol, while other provinces may move forward under the upcoming framework.
The situation underscores the need for intergovernmental coordination on alcohol regulation, a sector traditionally managed by provinces. The federal government remains engaged with Quebec to resolve outstanding issues.
The federal initiative, launched earlier this year, seeks to harmonize rules that currently differ among provinces. By establishing a single set of standards, the government aims to simplify licensing, taxation and age‑verification processes for online retailers. While several provinces have already indicated support for the model, Quebec remains the only jurisdiction that has not signed the agreement as of the July 24 announcement.
Officials said the federal team will keep discussions open with Quebec officials to address any concerns before a final signature is secured. No further timeline has been disclosed.