The Quebec Liberal Party (PLQ) issued a formal notice to former member of the National Assembly Sona Lakhoyan Olivier on August 30, 2026, alleging that the branding employed in her recent campaign breached party regulations. The notice was delivered in the Chomedey district of Montreal, where Olivier previously served as the elected representative.
According to the PLQ, the materials used by Olivier in her campaign did not conform to the party’s established branding guidelines. The party’s statement indicated that the deviation constituted a violation of internal rules governing the use of logos, colour schemes, and other visual identifiers associated with the Liberal brand.
The Liberal Party, now under the leadership of Charles Milliard, has taken the step of formally warning the former MNA as part of its broader effort to enforce consistency across all party communications. Milliard’s administration has emphasized the importance of uniform branding to maintain a clear public image and to avoid confusion among voters.
Sona Lakhoyan Olivier, who represented the Chomedey riding during her tenure in the National Assembly, was the subject of the party’s disciplinary action. The notice does not detail any further penalties, but it serves as an official record that the PLQ is monitoring compliance with its internal standards.
The incident highlights the party’s willingness to address internal matters publicly when it believes that its brand integrity is at stake. No additional legal or electoral repercussions have been announced at this time, and the PLQ has not indicated whether further steps will follow if the issue is not resolved.
