On August 10, 2026, the Coalition Avenir Québec (CAQ) and the Parti Québécois (PQ) began broadcasting pre‑campaign advertisements across Quebec. The ads are intended to introduce each party’s platform before the official campaign period starts, giving voters an early glimpse of the issues each group plans to prioritize.
The CAQ’s advertisements focus on economic themes, highlighting the party’s commitment to growth, job creation and fiscal stability. By foregrounding the economy, the governing party aims to reinforce its record and outline its vision for the province’s financial future.
In contrast, the Parti Québécois has centered its messaging on regaining support from voters who have moved away from the governing party. The PQ’s ads emphasize a desire to reconnect with the electorate and present alternative policies that they argue better address Quebecers’ concerns.
Victor Henriquez, a figure associated with the campaign efforts, also participated in the rollout of the pre‑campaign advertising. His involvement underscores the coordinated push by both parties to reach audiences ahead of the formal election timeline.
The timing of the advertisements coincides with a period of heightened political activity as the provincial election approaches. Parties across the province are beginning to market their messages early, a strategy that allows them to shape public discourse before the official campaign window opens. By launching ads now, the CAQ and PQ are seeking to set the agenda, outline their priorities and influence voter perceptions in the months leading up to the vote.
Political observers note that early advertising can help parties test the resonance of their key themes and adjust tactics as the election draws nearer. The current wave of pre‑campaign ads marks the first visible step in what is expected to be a competitive race, with each party working to solidify its base and attract undecided voters ahead of the official campaign launch.