In October 2026, Toronto mayoral hopefuls have increased their budgets for social‑media advertising as the campaign enters its final stretch. The surge in digital spending comes as the contest has become extremely close, prompting candidates to intensify outreach to undecided voters.

With the municipal election looming, the heightened focus on online ads reflects a broader shift toward digital platforms for voter persuasion. Candidates are allocating more resources to these channels in an effort to gain an edge in the tight race.