Jersey Shore gift shop owners were given practical advice on designing custom products that can help them stand out to visitors. The guidance, shared on October 18, 2026, focuses on creating personalized merchandise aimed at boosting sales during the busy tourist season.
The suggestions include ideas for tailoring souvenirs to individual preferences, using local themes, and offering unique variations that differentiate each shop's offerings from competitors. By adopting these strategies, small businesses hope to attract more customers and increase revenue throughout the peak travel period.