Margate tourism officials unveiled a continuous live video stream of Lucy the Elephant on July 26, 2026, allowing anyone with internet access to watch the historic, elephant‑shaped structure around the clock. The 24‑hour feed is intended to showcase Lucy’s 145‑year legacy and encourage future visitors to the iconic landmark near Wildwood, New Jersey.
Lucy, built in 1881, remains one of the nation’s most recognizable roadside attractions. The new online camera captures every angle of the 65‑foot‑tall wooden elephant, from its distinctive trunk to the observation deck that offers panoramic views of the Atlantic coast. By providing an always‑available window into the site, officials hope to reach audiences who cannot travel to the shore, while also reminding past guests of the attraction’s enduring charm.
The launch coincides with a year in which Lucy marks three significant milestones. Most notably, the structure celebrated its 50th anniversary as a National Historic Landmark, a designation that recognizes its architectural uniqueness and cultural importance. The other two milestones, while not detailed in the announcement, contribute to the broader narrative of Lucy’s place in local heritage.
Tourism representatives emphasized that the live stream serves both educational and promotional purposes. Viewers can learn about the elephant’s original purpose as a real estate advertisement, observe restoration efforts, and see seasonal changes at the surrounding boardwalk. The constant visibility is also expected to drive ticket sales, as prospective tourists can preview the experience before planning a trip.
Residents and online audiences have already begun to comment on social media, noting the novelty of being able to check on Lucy at any hour. The streaming platform is free to access and will remain active indefinitely, reinforcing Margate’s commitment to preserving and sharing its most beloved historic symbol.
As the camera rolls, Lucy the Elephant continues to stand as a testament to 19th‑century ingenuity and a focal point for 21st‑century tourism promotion in the Jersey Shore region.