Governor Brian Kemp announced that Georgia MATCH, the state-run direct admissions initiative, is entering its fourth cycle. Launched in 2023, the program links K-12 students across Georgia with college opportunities and is counted among the nation’s largest state-run efforts of its kind.
The program aims to simplify and clarify the college admission process, making it more accessible for Georgia students. It is positioned as a core component of the state’s talent pipeline, helping to guide students from secondary education into higher education pathways.