Founder Walter Eastbrook and festival ambassador Sommer Hyatt appeared on ATL Live, the WANF‑affiliated television program, on Thursday. During the segment they spoke about the craft of agave distilling and highlighted the forthcoming Arte Agave Festival scheduled for later this year in Atlanta.
The interview took place on ATL Live’s studio set, where Eastbrook described his role in establishing the festival and Hyatt emphasized her responsibilities as the event’s ambassador. Both participants outlined how the program will bring together producers of handcrafted agave spirits, culinary vendors, and musical performers, aiming to give viewers a preview of the festival’s diverse offerings.
The Arte Agave Festival, organized by the eponymous Arte Agave brand in partnership with Tequila Leyenda de México, is set to feature a range of artisanal agave‑based beverages. Attendees can expect tastings of small‑batch spirits, demonstrations of traditional distilling methods, and opportunities to learn about the cultural heritage behind the drinks.
In addition to the beverage component, the event will include food selections that complement the spirits, as well as live music performances. The combination of craft drinks, cuisine, and entertainment is intended to showcase the breadth of agave‑related culture and to attract a broad audience in the Atlanta area.
The appearance on ATL Live was part of a promotional effort to raise public awareness of the festival’s schedule and its focus on artisanal production. By featuring the founder and ambassador on a local news platform, the organizers aim to reach viewers who are interested in culinary trends, specialty spirits, and cultural events.
The segment concluded with a reminder that the Arte Agave Festival will take place later this year, inviting Atlanta residents to experience the curated lineup of spirits, food, and music when the event opens its doors.