On September 15, 2026, eight well‑known Montreal personalities stepped into the role of one‑day vendors, or camelots, to distribute the latest issue of L’Itinéraire magazine. The event took place at ten designated sales points throughout the city and coincided with the publication’s tenth anniversary.
The participants – Barbada, Catherine Ethier, Chantal Lamarre, Dany Turcotte, Ghislain Taschereau, MC Gilles, Sébastien Ricard and Yves P. Pelletier – each manned a kiosk for a single day, handing out copies of the magazine to passersby. Their involvement was limited to the distribution effort; no other duties were reported.
L’Itinéraire, a local magazine that has been in circulation for a decade, chose this approach to mark the milestone. By enlisting public figures as temporary sellers, the outlet aimed to draw attention to its anniversary while offering readers direct access to the publication at multiple neighbourhood locations.
The ten sales points were spread across Montreal’s diverse districts, providing coverage in both central and peripheral areas. The arrangement allowed the magazine to reach a broad audience on a single day, leveraging the recognisable faces of the participants to attract interest.
The one‑day vendor initiative underscores L’Itinéraire’s commitment to community engagement as it celebrates ten years of publishing. The event concluded without incident, and copies of the issue remain available through the magazine’s regular distribution channels.