A coalition of lawyers, civil society representatives and the Competition Bureau lodged a formal complaint in Toronto and Montreal on October 24, 2026. The filing accuses at least four Israeli real estate companies and a Canadian marketing agency of misleading Canadian consumers by advertising properties in the occupied West Bank as legitimate purchases.
The complaint alleges that the firms promoted these West Bank properties to Canadian buyers under false pretenses, raising concerns under consumer protection rules.
The action highlights ongoing advertising of West Bank real estate by Israeli agencies to the Canadian market, prompting scrutiny of the marketing practices involved.