Quebec Premier Christine Fréchette announced on Monday, August 10, 2026, that she is considering allowing wines from the United States to be sold in the province’s liquor stores. The Premier said her openness to the idea would be linked to conditions regarding price levels, indicating that any change would depend on how U.S. wines are priced relative to existing products.
The statement was made as part of a broader discussion of the province’s beverage policies, though no specific timeline or implementation details were provided. Fréchette emphasized that the potential inclusion of American wines would be evaluated on a case‑by‑case basis, with price considerations playing a central role in any decision. No further criteria or regulatory steps were outlined at the time of the announcement.
The news was reported by Global News Montreal, noting that the Premier’s comments could signal a shift in the range of wine options available to Quebec consumers. While the proposal remains tentative, the indication that price conditions will influence any approval suggests that the government is weighing market impact before moving forward. No additional comments from other officials or industry representatives were included in the report.