The Quebec Video Game Guild (La Guilde du jeu vidéo du Québec) announced a new campaign set for November 14, 2026 aimed at promoting and supporting the province’s video‑game developers. The initiative, introduced by guild representative Émilien Roscanu, seeks to draw public attention to an industry that now employs more than 15,000 people and is recognized as one of five major video‑game hubs worldwide.
The November Support Day will feature a series of events and outreach activities across Quebec, encouraging consumers, businesses and policymakers to recognize the sector’s contribution to the regional economy. Organizers said the effort is intended to counter recent job losses that have affected the industry, underscoring the need for continued investment and public awareness.
The campaign follows a similar model to the "Buy a Quebec book on August 12" initiative, which successfully rallied support for the province’s publishing sector earlier this year. By adopting a comparable approach, the guild hopes to replicate that momentum for video‑games, a field that has seen rapid growth in both employment and international reputation.
According to the guild, the sector’s workforce of over 15,000 employees reflects a broad range of roles, from programming and design to marketing and distribution. The designation of Quebec as one of the world’s five primary gaming hubs highlights the province’s capacity to attract talent and generate high‑value projects that compete on a global stage.
Roscanu emphasized that the November 14 event is not only a celebration of past achievements but also a call to action for stakeholders to sustain the industry’s expansion. The guild plans to collaborate with local studios, educational institutions and community groups to maximize participation and visibility.
The upcoming Support Day adds to a growing calendar of cultural and economic initiatives in Quebec, positioning the province as a leader in creative industries while addressing the challenges posed by recent workforce reductions.