Women's Final Four Adds $71.5 Million to Arizona Economy
The 2026 Women's Final Four in Phoenix generated a $71.5 million economic impact, adding $42.2 million to Arizona's GDP, and was the valley’s inaugural event at the new Mortgage Matchup Center.
GMNA Phoenix
The Mortgage Matchup Center in Phoenix hosted the 2026 Women's Final Four basketball games from April 3 to 5, delivering a total economic impact of $71.5 million, of which $42.2 million was added to Arizona's gross domestic product.
The tournament was the Phoenix Valley’s first Women's Final Four and took place in the newly built Mortgage Matchup Center.
