Chicago, Illinois – On August 4, 2026, the Grand Victoria Foundation announced that it will operate under a new name, A Movement Advancing Repair and Abundance (AMARA). The organization also disclosed that its grantmaking strategy will now concentrate on supporting Black‑led groups throughout the region.
The name change reflects a strategic decision to align the foundation’s public identity with its renewed emphasis on racial equity. By adopting the AMARA brand, the foundation signals a long‑term commitment to repairing systemic inequities and fostering abundance within Black communities. The shift in funding priorities means that future grants will be directed primarily to organizations led by Black individuals, with the aim of amplifying their impact on local social, economic, and cultural initiatives.
The rebranding comes at a time when the federal administration, led by President Trump, has been rolling back diversity, equity, and inclusion (DEI) policies across a range of sectors, including corporations, charitable foundations, and higher‑education institutions. The foundation’s leadership indicated that the change is intended to reinforce its dedication to racial justice amid these broader policy reversals.
Although specific grant amounts were not disclosed, the foundation confirmed that its upcoming funding cycles will prioritize projects that address racial disparities, support community development, and promote inclusive practices. Stakeholders and partner organizations were briefed on the new direction during a press briefing held at the foundation’s Chicago office.
The move positions AMARA as a distinct entity within the philanthropic landscape of Chicago, distinguishing its mission from other foundations that may be scaling back DEI commitments. By focusing resources on Black‑led groups, the organization aims to contribute to a more equitable civic environment despite the national trend toward reduced emphasis on diversity initiatives.