The Brantford Bulldogs announced on Friday, July 3, 2026, that they have hired Hall of Fame inductee Brian Burke to serve as a senior hockey operations adviser. At the same time, longtime associate Gary Roberts was elevated to the role of vice‑president of hockey operations within the Ontario Hockey League club.
The staffing moves were disclosed in a brief statement issued by the franchise in Brantford, Ontario. The announcement confirmed that Burke will join the organization in an advisory capacity, focusing on senior hockey operations. Roberts, who has been with the club in various capacities, will now oversee hockey operations at the vice‑presidential level.
Both appointments are part of the Bulldogs' ongoing efforts to strengthen their front office ahead of the upcoming OHL season. By adding a Hall of Fame figure to the advisory team and promoting an internal executive, the organization aims to enhance its strategic planning and player development processes. The team did not provide additional details about the specific responsibilities each new role will entail.
The Brantford Bulldogs, a franchise competing in the Ontario Hockey League, have not indicated any further changes to their staff at this time. The club will continue its preparations for the 2026‑27 season under the guidance of its existing coaching and management personnel, now supplemented by Burke's advisory input and Roberts' expanded oversight of hockey operations.