The Brantford Bulldogs announced on July 3, 2026 that they have added Hall of Fame inductee Brian Burke to their staff as a senior hockey operations adviser. At the same time, longtime associate Gary Roberts was elevated to the position of vice‑president of hockey operations.
Burke, whose career includes a Hall of Fame designation, will serve in an advisory capacity, providing guidance on the team’s hockey operations. The Bulldogs described his role as senior, indicating a focus on strategic input across the organization.
Roberts, who previously held a role within the Bulldogs' hockey department, will now oversee the broader hockey operations as vice‑president. The promotion places him directly under the general manager in the chain of command, with responsibility for day‑to‑day operational decisions.
The moves come as part of the Bulldogs' ongoing efforts to strengthen their front office ahead of the upcoming OHL season. The club, based in Brantford, Ontario, competes in the Ontario Hockey League and is seeking to build on its recent performance with experienced leadership.
Team officials said the combination of Burke’s extensive experience and Roberts’ familiarity with the organization is intended to enhance the Bulldogs’ competitive edge. The appointments were made public through a statement released by the franchise on the same day.
The Bulldogs have not disclosed further details about the specific duties or contractual terms for either appointment. Both Burke and Roberts are expected to begin their new responsibilities immediately, working together to shape the team's roster and development strategies for the next season.