On September 10, 2026, more than 1,000 drones performed a coordinated light display over Toronto’s waterfront, projecting health‑related questions as an advertisement for President’s Choice’s new AI‑powered health chatbot.
The illuminated show ran for several minutes, with each drone forming letters and symbols that spelled out common health queries, catching the eye of residents and visitors strolling along the lakeshore.
President’s Choice introduced the chatbot earlier this year to provide automated health advice to consumers. The company selected the large‑scale drone display to reach a wide audience in a public setting, aiming to raise awareness of the service among Toronto residents.
Onlookers noted the synchronized movement of the drones, which created a visual narrative emphasizing the chatbot’s purpose. The spectacle was part of a broader promotional campaign that also includes digital and in‑store messaging.
The waterfront venue offered clear sightlines for people gathering for evening walks, cycling and other recreational activities. Spectators captured the event on social media, extending its visibility beyond those present at the site.
The use of a drone light show reflects a growing trend of brands employing technology‑driven displays to launch new digital products. President’s Choice’s effort adds a health‑focused dimension to such marketing tactics.
The event concluded without incident, and President’s Choice confirmed that the chatbot is now accessible to the public through its website and mobile platforms.